Actually getting booked for a festival or jazz club can be a lot of work. But, once you have something confirmed, it’s not ‘mission complete.’
If you are aiming for a long-term career, every gig is an opportunity to win some new fans and spread the news of your project a little further.
Whilst it may be the job of a jazz promoter to take care of, well, promoting the gig, it’s wise to take control of the situation yourself by providing them with the tools that they will need to do this.
For every band I work with, I produce a 1-page PDF which has everything a jazz promoter needs to spread the news of the show.
As soon as a booking is confirmed, they receive this PDF so they can immediately start planning their promo.
The result: they can get on with their job of spreading exactly the information you want them to spread. And, as a bonus, you will not need to waste time putting together promo materials or getting hassled for various bits of information on a gig-by-gig basis.
HOW A JAZZ PROMOTER CAN PROVIDE FREE ADVERTISING FOR YOU
How much would you pay to have details of your new project sent to all the jazz fans in a specific area?
If you have a gig, the promoter can connect you directly with these people and it’s completely FREE! You just need to give him or her the best information.
I’d suggest that the amount of attention that goes into creating this promo information should be the same than if you were checking the final draft of a magazine advert. It may well reach a similar amount of people.
THE ANATOMY OF A 1-SHEET
So if you’ve read this far, I’m going to presume you are onboard with the idea of putting this little document together. Here’s everything you need to include:
What The Promoters Say…
I emailed 10 jazz promoters in the UK with this template and the feedback was pretty much the same: every band we book should send something like this!
So, help yourself to the free download and make sure every promoter who books your project receives this by email right away and can promote your show exactly as you want it to be promoted.