Promoters Trust Promoters

Just when you think you’ve found the perfect place for a holiday, you discover that one review which warns about dirty bed-sheets and the mouse which lives in the breakfast room…

The search for the ‘right’ accommodation is not dissimilar to the topic club and promoter festivals are dealing with all year round:

How to book the ‘best’ option from an almost endless stream of seemingly great projects.

The goal of this short article is to share a quick and simple strategy to make sure that your project stands out as a 5* luxury Airbnb amongst all the other killer offers.

Booking a holiday (or buying anything online, for that matter) is made harder by the fact that everything has been reviewed by past customers nowadays.

Just when you think you’ve found ‘the one’, you uncover the review on page 36 about the waiter who slaps the guests, or the bar which plays Kenny G on repeat…

You can do all the searching you want, but there’s only one way to be really sure:

A recommendation from a friend who stayed there.

Put yourself in a Promoter’s Shoes

You have 5 slots to fill, and about 500 bands on your list.

You can get a great impression of the fit via Youtube or by reading jazz magazines, but what will really seal the deal?

A quote from a trusted source.

It’s the #1 reason people use Jazzfuel as a publicist.

Not “to get reviews to sell lots of CDs” but “to get reviews to share with promoters”

It’s a totally logical and worthwhile goal, especially given that most musicians will make much more from gigs than CD sales.

But it’s not the only way…

Who do promoters likely trust more than journalists?

Promoters Trust Other Promoters

Fellow promoters are most likely have the same needs and wants:

• Great music
• Professional artists
• Good promotion
• Straightforward dealings

With that in mind, there are two things which will cost you exactly zero dollars which you should seriously consider doing:

Adding one of two of these into your pitching emails will make a massive impact on how confident the promoter is about your offer.

Of course, they’ll still need to be convinced personally about the music and the fit for their specific audience, but they can likely be reassured with a good quote about the ‘professionalism’ subject.

Essentially, sharing a one-liner quote from a club or festival that has booked you in the past reduces the uncertainty a promoter might feel about working with you.

Used consistently, it’ll improve your gig booking results!

Do you already do this? Any success stories to share? Feel free to use the comments section below!

Looking for more gig-booking tips? You can sign up for the free Jazzfuel newsletter here.