Alongside all the great music, Miles Davis also gave us a fair few quotes, including this one ā which is surprisingly useful when it comes to booking gigsā¦
āFirst you imitate, then you innovateā
It seems obvious, but why start your gig booking by trying to pitch to EVERY SINGLE CLUB & FESTIVAL out there, when you can just copy the tour dates of similar artists?
Rather than be totally overwhelmed, youāre going to come up with a pretty concise list which has a much better chance of turning up gigs, because you *know* they book similar bandsā¦
āHi promoter, I saw you booked XYZ band ā weāve performed some of the same venues as them in the past, so thought you might be interested to take a listen to our new releaseā¦ā
Thereās a more detailed demo in the āgig booking courseā, but checking āpast datesā Songkick is a great place to startā¦
This idea also works for other things:
ā¶ļø Copy what more-successful social media accounts are doing
ā¶ļø Use a press release that works well as a basis for your own
ā¶ļø Pick the best parts of another musicianās website and use them as inspiration for yours
As always, the goal should be to work smarter, not harder!