Getting ‘gig ready’
Having a great project is only half the battle.
I see examples all the time of musicians who play amazing music, but are not really in a position to get a lot of gigs or press attention because they’re not taking care of the non-playing side of things to a similarly high level.
If you really want to speed up your progress, there are some things you should be aware of…
1) Getting Your Tools Together
First impressions are important when it comes to winning fans and convincing industry people to book you or write about you.
Attention is short and, especially online, there are a lot of people trying to get heard.
So, it’s important that you have some key ‘tools’ together to convince people to check out you or your latest project. How many of these do you have already?
- High quality video footage of your project
- Music available to check out online
- An up-to-date & effective website
- Professional press photos
- A well-written biography
- A collection of press quotes
2) Raising your profile as a jazz musician
So you’ve been doing some great gigs or you’ve just launched an album that you’re particularly proud of.
If you want to keep building your career, it’s rarely enough to make good music and hope for the best. You need to have a plan for creating news and then spreading it, consistently.
How many of these things do you have in place?
- Focused target lists of the clubs & festivals you want to play at
- Clear ways of communicating with fans (and finding more of them!)
- 12+ month plan for what gigs, press & other ‘wins’ you are aiming for
- An idea about when you’ll next be releasing music (this doesn’t have to be a full album. It could also be an EP, a single, a video, a livestream…)
- A gig you’re working towards in your home city
Takeaways from 40+ club & festival promoters: practical advice on getting gigs
Free download: The Jazz Promoter Survey
Takeaways from 40+ club & festival promoters: practical advice on getting gigs…
Get started (with all that!)
I know it might seem like a lot of work when you see it written down like that!
But the most important thing is to start making some progress, no matter how small.
Assuming you’re planning on a long-term career as a jazz musician, there’s time to work through all these things. So don’t get caught up on creating all that content before you start actually putting yourself out there.
Try this as a very simple starting point: Ask for at least 5 gigs each week.
By email is fine. It seems like a small task, but over the course of a year, that’s 250+ clubs or festivals you’ve connected with…
And, as I said before, if you’d like me to take you through a few of the key concepts on booking gigs for your project, just join the free Jazzfuel mailing list and I’ll start sending!
Thanks For Being Here
I hope you see some good results from some of the ideas on this site! If you have any questions or feedback, you’re welcome to get in touch. I reply to all personal emails that I receive.
If you’ve ever taught music, I’m sure (like me) you’ve preached the benefits of ‘little and often’ – it’s same with this.
Taking care of the non-playing side of your career may seem like a massive task but working consistently on the right things, a few minutes every day or so, will make a big difference to what’s going on with your career.
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The "How To Get More Jazz Gigs" video course
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