As the 2nd most visited website in the world (after Google), Facebook is used daily by pretty much everyone – and that includes jazz promoters, agents, journalists and record labels. So, make sure when they search your name on the site, they find a dedicated Facebook Artist Page, not just your personal ‘friend’ page.
A Facebook Artist Page is FREE.
And, set up correctly, it is a great place to showcase your music to a captive and targeted audience.
With the many free widgets and plugins available today, you can easily pull in your music, videos, tweets, upcoming shows and mailing lists onto your Facebook page – not to mention sharing news, photos and press with fans at the touch of a button.
A dedicated Facebook Artist Page lets you connect quickly with friends and contacts and, through them, reach more like-minded music fans. There are also many ways to reach new jazz audiences by engaging with festivals, venues and other music-related pages on the site.
Essentially, a Facebook Artist Page is a no-brainer if you are looking to grow your profile and reach more fans and industry.
1. Log into Facebook on a desktop/laptop (not mobile) with your personal email/password and click on ‘Create Page’
2. Select ‘Artist, Band or Public Figure’
3. Choose ‘Musician’ as category and enter your band/solo name and click ‘Get Started’
4. Enter a short bio in the first box and then your website underneath
5. Upload a good quality, clear photo
6. Click ‘Add to favourites’
7. Skip the ‘preferred audience page’ (for now)
Once you have set up the page, there are a few essentials that you need to take care of before it is ready for people to visit it.
1. Cover Photo
Hover over the camera icon in the top left corner and click to upload a banner photo. This photo needs to be within specific dimensions to look really good. I’d highly recommend heading over to Canva and using their free Facebook Cover Photo Template.
I’ll be doing a tutorial on Canva soon but, until then, feel free to email me if you need help using that. You can also check the one I made for the Jazzfuel Facebook Page. (I paid $1 to use one of their images, instead of taking a photo myself, but assuming you have some promo photos, it won’t cost you anything)
Click the ‘Call to Action’ box and choose either video (enter Youtube URL) or ‘learn more’ (enter website address)
Click the ‘about’ section and fill as many missing fields as possibles
Click on the ‘Photos’ tab and click ‘add photos’
Upload a photo and then fill the ‘Untitled Album’ field with something general like ‘Promo Photos’ or ‘Live Photos’ depending on which category it fits into. Ideally get started with 4+ of your best promo photos