Lead Magnets for Music Teachers: 101

In this short guide, we’re going to look at how offering a simple free resource – aka a “lead magnet” – has the ability to turbo-charge your success in finding enthusiastic music students to teach
 Whether you’re a passionate music teacher looking to fill up the gaps in your schedule, or a performing musician wanting …

Read more

First you imitate, then you innovate..

Alongside all the great music, Miles Davis also gave us a fair few quotes, including this one – which is surprisingly useful when it comes to booking gigs
 “First you imitate, then you innovate“ It seems obvious, but why start your gig booking by trying to pitch to EVERY SINGLE CLUB & FESTIVAL out there, …

Read more

Interview with Hilary Seabrook

Hilary seabrook Interview

“Imagine what a harmonious world it could be if every single person, both young and old, shared a little of what he is good at doing” – Quincy Jones This is the quote that inspired British writer and saxophone player Hilary Seabrook to start the Harmonious World podcast during covid-19. Three years on and she …

Read more

Reviewing jazzahead! 2023 – The Musician’s Survey

jazzahead 2023 survey

April 2023 saw the annual jazzahead! conference in Germany, welcoming more than 2500 agents, managers, promoters, record labels, musicians and other industry delegates to meet, talk and watch all things jazz. We asked musician attendees to share their impressions of the event through an anonymous survey; read on for the results.  Over the last decade …

Read more

Interview with The Jazz Session’s Jason Crane

Jason Crane // Jazz Session Intw

In our latest jazz industry Q&A, we chatted with Jason Crane, a multifaceted individual with a deep passion for jazz. As a musician, radio host, and podcast creator, he has made significant contributions to the jazz community.  In 2007, Jason launched The Jazz Session, the pioneering jazz interview podcast, which has since featured interviews with …

Read more

Words & Music with author Matthew Kohut

Matthew Kohut Q&A

In this interview, Matthew Kohut shares his insights on various topics, including the struggle of professional musicians with social media, the appeal of music from times gone by and the importance of strength and warmth in musicianship.  As a writer, teacher, and musician with over thirty years of experience, Kohut has a unique perspective on …

Read more

Mission Statement: Audience Development

Mission Statement

As a niche genre, jazz is particularly reliant on the support and attention of a loyal and engaged audience.  And, in today’s fast-paced and constantly evolving world, building and nurturing this audience is more important than ever.  Musicians, venues, festivals, publications, record labels, arts organisations and anyone else in the industry have a shared responsibility …

Read more

Your Jazzahead checklist (2024)

jazzahead 2024 checklist

In an increasingly digital world, the annual jazzahead! conference in Bremen, Germany, is a great opportunity to meet fellow musicians and industry experts in real life.  Given its scale, though – almost 2,700 delegates last year – it’s easy to come under-prepared and miss opportunities.  To help with this, we’ve put together a 16-point checklist …

Read more

The Elevator Pitch

elevator pitch

Despite what you might think at first glance, the ‘elevator pitch’ shouldn’t be reserved for tricky salespeople and plucky entrepreneurs – it’s just as important in the music business!  In the overcrowded world of great jazz projects and far fewer clubs, festivals and labels, it’s essential to be able to communicate your ‘offer’ and musical …

Read more

Interview with Publicist Matt Merewitz

Matt Merewitz

If you’re releasing music, gigging, using social media or working on your career as a modern-day jazz musician in any way, we have a 6,000+ word treat for you with today’s interview
 US-based Matt Merewitz is founder of Fully Altered Media which has been leading the field in creative music PR and social media marketing …

Read more